Askari Bank and Mastercard collaborate to enhance customer experience

Askari Bank and Mastercard collaborate to enhance customer experience


Askari Bank has signed an agreement with Mastercard, a leading technology company in the global payments industry, to offer an enhanced customer experience for the growing base of Askari Mastercard cardholders by strengthening its existing range of services with a number of value-added benefits. The agreement was signed at Mastercard’s regional headquarters in Dubai, United Arab Emirates, by Mr. Rashid Nawaz Tipu, Group Head Branch Banking, Askari Bank and Mr. Khalid Elgibali, Division President, Middle East and North Africa, Mastercard.

As part of the collaboration, Askari Bank and Mastercard will invest heavily in training and development, with a sharp focus on greater exchange of knowledge and technical know-how as well as portfolio management and product feature development to better reach the bank’s customers.

Askari Bank was the first bank in Pakistan to introduce Mastercard cards in 1995, and currently offers its customers a wide range of Mastercard products including World, Platinum, Gold, Classic and Corporate cards.

Mr. Rashid Nawaz Tipu, Group Head Branch Banking, Askari Bank, said: “The collaboration comes at the right time for Askari Bank, as we are carefully reviewing our portfolio and analyzing customer insights and usage behavior. Today, more people than ever in Pakistan – and especially the youth – are confidently using their cards to pay at both brick-and-mortar and online stores. We look forward to tapping into Mastercard’s expertise in this domain and build solutions that will strengthen our engagement with customers and contribute to Pakistan’s cashless economy.”

Mr. Aurangzaib Khan, Country Manager, Pakistan and Afghanistan, Mastercard, said: “We are delighted to team up with Askari Bank to achieve our shared goals of enhancing the banking and payments experience for the bank’s customers. Pakistan has fast emerged as an important market and a testing ground for new and innovative cashless and digital payments ideas, including the recently launched Masterpass QR solution. We are confident that our collaboration with Askari Bank will help us better understand and answer the needs of consumers in the market as we continue to strengthen our presence in Pakistan.”